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In The High-Purpose Company, corporate strategist and researcher Christine Arena shows why corporate responsibility is more than just a hot topic of the moment—why it is an essential means to success in today's corporate world.
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Adı: The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now
Yazarı: Christine Arena
Yayınevi: HarperCollins
Dili: İngilizce
Sayfa: 304
She draws a clear line in the sand between the extraordinary companies driven by purposeful ideals and those companies that merely pretend to be responsible. Readers will be able to easily distinguish between the two groups and see how and why many of the most successful corporations are generating extraordinary profits from their responsible actions.
Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. What they discovered surprised even them—it's not always the obvious companies in ecologically friendly areas of business that are truly the most responsible. Ben & Jerry's or Tyco? Ford or GE? Wal-Mart or Gap? The results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new paradigm for business.
Editörün notu: Okurlarına, sosyal sorumluluklarını yerine getiren şirketler ile, 'yerine getiriyormuş gibi yapan' şirketleri ayırt etmeyi öğreten bir kitap. KSS'nin tanımının irdelendiği çalışmada, "Sosyal sorumluluğun en önemli önceliği dünyayı daha iyi bir yer yapmaktır" gibi inanışların neden efsaneden ibaret olduğu açıklanıyor.
